Vertical Markets

During the past 20 years I have been selling and marketing products to a variety of vertical markets, giving me a broad understanding of customers in the various industries I have served. This page outlines some specifics as to my experience.

Retail:

I spent the first six years of my career in the retail business. I was a manager with a chain of music stores called Fitzgerald's Music Centres in Sligo, Ireland. During that time, I was responsible for merchandising, inventory management, hiring and firing employees, advertising, and purchasing. When I started work there, they were mainly a seller of records and tapes, inexpensive musical instruments, and small radios. I was responsible for doubling the square footage of the store, building a pro audio department and negotiating with vendors in this new area. The pro audio department added both top of the line stereo equipment and upscale musical instruments. Following this, I was also placed in charge of evaluating and purchasing audio equipment for the entire thirteen store chain.

Business to Business:

My B2B experience started in 1985 when I joined AT&T Communications as an Associate Account Executive with the Rockwell National Account Team based out of the Laguna Hills office. I was originally hired as part of AT&T's internship program in which they selected one student from each of the 9 UC campuses. I was UC Irvine's participant. Initially I was hired to research Rockwell's acquisition the Allen Bradley (AB) company. The goal was to find opportunities to integrate AB's telecommunications services with Rockwell's and add their business to the $25 million account. The project became so involved, I was kept for almost a year on a part time basis and ended up presenting the plan to AB's CEO in Milwaukee, along with the team's National Account Manager, Pete Conner.

When I joined Oblique Filing Systems, I continued to serve the B2B market, but also extended into consumer markets as we sold many products directly to end users. While owner of Codified Media Corporation, we continued to explore new niches for our products. Below is a listing of the major markets into which we sold products and systems. For each of the top industries, I created vertical marketing training packages. These packages included sales training information designed to help sales reps tackle these markets, some of which they had previously not sold. An example of a vertical market packages can be viewed by clicking here.         

CODIFIED MEDIA CORPORATION'S CUSTOMER BASE
1994 - 2002

TOP 50 INDIVIDUAL CUSTOMERS